Dog Walkie ®

DogWalkie starts from the challenge of organizing a service that today is 100% informal — dog walks arranged by word of mouth or in neighborhood WhatsApp groups — and turning it into a marketplace with trust, real availability and traceability. It was born as Dog Walkerz and renamed DogWalkie along the way: a lighter sound, easier to pronounce outside English, with penetration in the Brazilian market in mind from day one.

DogWalkie®

More than a booking app, the project takes on the job of building trust where today there is no structure at all: bringing owner and walker together with a layer of identity, route transparency and priority by real availability of neighborhood and time slot — not just proximity on the map.

The system develops on parallel fronts:

Graphic design

verbal and visual identity built to be minimal and flexible — the brand works both in its full version and in type alone (Quicksand), with its own outline dog iconography representing the walkers. A large part of the image universe — illustrations, logo variations, supporting pieces — was co-created with generative AI (Midjourney, Adobe Firefly, ChatGPT, Nano Banana, Claude, among others), in an art direction process that combined fast image generation with manual curation to keep brand consistency in every piece.

Web development

the institutional site was designed as the product's front door — a visual direction nicknamed internally "Uber Lite × Floema", with a cream base, full-bleed sections alternating cream and navy, pill buttons and lime as the single accent color, a direct reference to the simplicity of "classic" Uber. Built in Next.js, hosted on Netlify, with Supabase as backend — a deliberate choice of our own stack over no-code, prioritizing technical independence from phase 1.

App development

the front currently in progress — Expo (React Native) and TypeScript, sharing single sign-on and backend with the web version through Supabase. Walker search prioritizing real availability, near-real-time route tracking during the walk, and all the intermediation logic designed to reduce the friction of trusting your dog to a stranger for the first time.

The result is a product designed to grow in layers: first validate trust and real use between owners and walkers, then scale as a marketplace — with brand, web technology and app already speaking the same language from the first stroke.