DEIFIED is the AI-first branch of elvas*studio: AI characters, UGC ads and short films that brands use to sell. The name is a palindrome, so the logo is a real mirror, with an ASCII system set in # underneath. The website opens with Leonardo's Vitruvian Man redrawn by the machine and closes with Michelangelo's Creation of Adam.
The left half of the logo is drawn once and reflected on the axis: ꟻ to the left, f to the right. Next to the clean wordmark lives the ASCII system, the code underneath every image the studio makes. On the website the Vitruvian Man, set in Geist Mono, reacts to the cursor with a mirrored lens, and on the contact page a vermilion spark crosses the gap between Adam's fingers. Everything sits on a Fibonacci scale, in two neutrals and one accent. Scope: concept, logo, ASCII symbol and monogram, colour, typography, website (index, work, contact), social templates, applications and 12 motion pieces.
UGC and AI characters
The identity is the shop window; the product is people who don't exist. Each character comes from a framework: a face in five angles, full body, wardrobe, sets and a voice of their own, generated separately and composed into the scene so the same person shows up the same in every post. Golden rule: every generation with the persona carries the face and body references. And every piece is declared as AI.
DEIFIED · UGC 2026
The cast
Four characters, four niches, one method. Turn the sound on: each one has a voice of their own.
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Seu Joaquim 01
Seu Joaquim
Habits, family teas, plants and agroforestry. Backyard wisdom, no medical promises.
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Bia Brutalista 02
Bia Brutalista
Architecture, home, relationships and Rio. The friend who knows apartments.
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Capi 03
Capi
A photoreal capybara teaching marketing, traffic and performance. Jokes, serious content.
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Rose 04
Rose
Starting over, beauty, body and advice from someone who has lived. A woman of 51 who speaks plainly.
UGC ads: edits with voice, captions and cuts for the feed.
Character boards
André Elvas · elvas*studio · DEIFIED