Associação de Pescadores e Marisqueiras de Serra Grande

Identity for APMSG, the fishermen and shellfish gatherers association of Serra Grande. The symbol comes from a pencil sketch: one continuous line that reads as hook, wave and fish at once, built on a grid of circles. Rounded sans acronym and a sea-green palette (deep teal, sage, mint) with sand. Applied on caps, membership cards and signage.

The fish line works in three weights and in positive/negative, gaining dotted scales in the main version. The membership card uses the symbol as a watermark with fields for name, affiliation, category and validity.