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All work 01 Visual Identity

Vou de Vela

Year
2024
Practice
Visual Identity
Vou de Vela

Brand for Vou de Vela, a sailing trips and experiences operator. The symbol is two sails side by side, cut in negative inside a square, also reading as the initials V and V; the wordmark is a lowercase geometric condensed. Navy and grey-blue palette, with the sails overlaid in transparency on photos of sea and mountains.

The sails work in three modes: solid inside the square, as a black outline over photos, and as an oversized translucent layer slicing through the image. On photography, the logo signs quietly in a corner next to the website address.

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