SULISTA

Proposing a new brand study as a pilot test project for Transportadora Sulista was a substantial challenge. The company, looking for a visual identity that captured its core values of quality, safety and sustainability, was aware of the importance of updating its image to stay relevant in a constantly evolving market. The project involved not only creating a new visual identity, but also careful consideration of customer perceptions and keeping employees' trust. Although not yet fully implemented, this effort represents a significant milestone in Transportadora Sulista's innovation journey, demonstrating its commitment to excellence and continuous improvement.

Re-design studies*