Skip to content

All work 01 Visual Identity

ST_id

Year
2020
Practice
Visual Identity
ST_id

Identity for SocialTree, a social platform ("enhancing human relations"). The symbol is an embrace seen from above: two rounded arcs locking into an S, built from circles, deliberately avoiding a couple's-affection reading. Rodus Round wordmark, purple and yellow palette, with a blue-and-white variant for dark backgrounds, neumorphic app icons and stationery.

Development runs from pencil sketches to a circle scheme: individual, individual in social context, interaction, embrace. The symbol exists in outline and solid, with X/Y clear-space rules for horizontal and vertical lockups.

See the original