PUA

Brand for Pua. The symbol is a six-petal flower made of circles with a hollow core, ringed by dotted rays that read as pollen or embroidery; the wordmark is set in MAK experimental, a curvy serif with a tropical-oriental feel. Main palette of magenta, mustard, brown and terracotta, plus a secondary set of blues, pink and sand.

The process shows the flower going from a dot cloud to concentric circles to the final form. There's a construction grid with clear space and horizontal and vertical lockups. Round seals cycle through the secondary palette.