PRIME

This is the rebrand of a large umbrella of services centered on Clínica Prime, a medical group focused on aesthetic procedures. Its specialties span body fillers and biostimulation, as well as plastic surgery, hair transplants, blepharoplasty, HD liposuction, among others. The clinic has other groups, which had distinct logos and no visual unity; the job of rethinking the brand was to create a simpler visual element that could be replicated, in its linguistic and typographic layer as well as in its color universe. More updates on the brand's visual components coming soon.