NOVA BAHIA

a new brand, designed to operate in real estate in the South of Bahia; its differentiators are real estate tokenization as well as positioning itself as intermediary and advocate for buyers, rather than property sellers. The request was for a clean brand, with well-defined references and values. Suggested colors, image and stance translated into a simple, worthy archetype. The brand is solid, modern, organic, with a palette brought closer to more contemporary tones, UX/UI friendly, with that good-looking contrast you see in simple brands that catch the eye. A more complex option for the brand's construction was also presented. But we bet on simplicity. Here is a bit of the process.

Job: Brand creation; Mini Brand Guide