Lucia Zugaib

Identity for Lucia Zugaib, an artist making functional art in mosaic and other handcraft techniques. The brand has two voices: the artist's handwritten signature, redrawn to hold up at small sizes, and an LZ monogram built from triangles that unfolds into a geometric pattern. Narrow uppercase serif, purple and red as the base, plus a secondary palette of coloured pills that nods to mosaic tiles.

The LZ monogram is a cluster of triangles that, repeated, becomes a background pattern in three densities (outline, solid, fading). Rounded coloured strokes form a second family of graphics, used on posters and piece labels with name, materials and price. A set of tool icons (brush, colour fan, hammer, saw) rounds out the system. Brand keywords: authorial, organic, functional.