LAR - Luiz Alberto Rodrigues

Personal brand for Luiz Alberto Rodrigues. The monogram fuses L, A and R into one straight-line form with sharp corners that reads all three letters at once; it starts as pencil sketches and is refined on a grid. Condensed uppercase type, all in black, grey and white, with matte black cards and a pattern made from the mirrored monogram.

The monogram works tone-on-tone (dark grey on black) on the cards, and repeated and mirrored it becomes a background pattern. Rectangular and square card formats, contact details on the back.