FIBRALEVE

Identity for Fibraleve, a natural products shop (nuts, seeds, grains). The logo is the name in a light uppercase sans inside a thin line frame, with a veined leaf that condenses fibrous, nutritious and light. Mint green as the main colour, gold on the frame, and a pattern of engraving-style nut illustrations applied on kraft tags, bags, an apron and a tote.

The leaf comes out of pencil sketches and becomes a standalone icon. The logo has horizontal, vertical and stacked versions with a proportion grid. The line "viva natural" closes the system, and the tote carries "Motivação faz você começar, hábito faz você continuar".