FALA

One of the most relevant and active brands in contemporary Brazilian fashion. Founded in São Paulo, with more than 10 years in the market, it requested a visual readjustment of the brand and the creation of key visual elements for replication and harmonization of ON and OFF activations. Typography concept, redesigned color palette and other symbolic elements such as seals, tags, among other appendices. The creation used the brand itself and its triangular bases and shapes as a foundation. We'll gladly see these and other elements applied in new visual guides for the brand's evolution. The proposal includes redefining all social media styles, and redesigning its new website.

Design, proposta visual, direcionamento criativo: André Elvas