ESCOLAMAR

Identity for Escolamar, a sailing and boat-building school tied to the fishing community. The symbol is a triangular sail; the name, in lowercase Archia Regular, works as the hull holding the sail. Gradient from aqua to navy, with each step of the scale marking an area of work (community, sailing lessons, sail and mast making, lamination, boat design).

The sail shows up solid, outlined and in gradient, and as a translucent layer over photos of water and boats under construction. Materials include line icons for education, tradition, innovation and building, plus a folder with the school's floor plan.